Strategic design + identity
Los Angeles, US
Strategic design + identity

Reflecting on 10 Years in Business

A brief look back at the people, projects, and principles that have defined Rælle Studio over the last decade. Here’s to the next chapter!

Published on

Published on

Jun 24, 2025

Jun 24, 2025

Black-and-white motion blur of a wristwatch with a metallic strap, blending analog and digital elements against a dark background.
Black-and-white motion blur of a wristwatch with a metallic strap, blending analog and digital elements against a dark background.
Black-and-white motion blur of a wristwatch with a metallic strap, blending analog and digital elements against a dark background.

A decade ago, Rælle Studio was founded on a singular, guiding belief: that strategy and design must be unified. We recognized early on that truly effective creative work requires more than just aesthetics; it demands a deep, editorial commitment to narrative and purpose. Over the past ten years, this philosophy has not only defined our practice but has become the core strength we bring to every client, allowing us to build enduring brand identities instead of fleeting campaigns.

Our journey has been defined by collaboration. We have been fortunate to partner with an incredible roster of clients—from visionary startups to global institutions—and to assemble a world-class network of strategists, photographers, and developers. Every milestone, every award, and every successful launch is a testament to this collective effort and the mutual trust established in our collaborative design spaces across London and New York. This dedication to partnership is what allows us to continuously evolve and challenge creative boundaries.

Today, our mission is clearer and more urgent than ever: to build lasting legacies with intentionality and clarity. As we look ahead, we remain committed to our editorially-driven approach, ensuring our work cuts through the noise and speaks with genuine authenticity. Thank you to all the clients, collaborators, and team members who have shared this incredible decade with us. We are energized and ready to define the next chapter of purposeful design.

Written by

Written by

Jonathan Rhys and Elias Ford

Jonathan Rhys and Elias Ford

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