The Foundry

The identity for the art of making.

Close-up of a modern black device with a circular button and sleek design, showcasing its minimalistic and industrial aesthetic.

Project Gallery

Close-up of a modern electronic device with a transparent casing and gradient blue lighting, showcasing sleek design and internal components.

Project Details

Minimalist black electronic device with glossy finish, gradient lighting, and circular buttons on a wooden surface.

Close-up of a modern audio device with metallic knobs and dials, showcasing a sleek and minimalistic design with precise details.

The Foundry, an urban arts and culture institution, required a dynamic yet grounded identity to appeal to diverse audiences. The challenge was fusing a sense of history with contemporary relevance.

We designed a bold, flexible identity system centered around a powerful typographic mark and a rich, cultural color palette. Our work extended to creating a comprehensive digital platform for exhibition listings and archival content.

The final identity honors the institution's commitment to craft and cultural dialogue, providing a unified visual voice that is both accessible and deeply resonant within the art community.