Selby & Co.

A non-classic brand, reimagined.

A cyclist in motion, wearing a white jersey and helmet, rides a sleek black bike with orange accents against a blurred urban backdrop.

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A motion-blurred image of a sprinter in a white uniform, emphasizing speed and energy against a dark background.

Selby & Co., an established but aging professional services firm, required a comprehensive rebrand to appeal to a new generation of clients without alienating its existing base.

We performed a deep strategic audit to preserve the brand’s core equity while introducing a modern, minimalist visual system. The identity features a clean, authoritative color palette and a contemporary typographic framework. The digital strategy involved simplifying the client journey and creating content focused on thought leadership.

The resulting rebrand successfully positioned Selby & Co. as a forward-thinking, resilient leader in their market.